Making its exciting debut, the Ready-to-Drink: Cocktails in a Can Competition is set to spotlight creativity, taste, and business acumen in one of the fastest-growing segments of the beverage industry. This exclusive competition is proudly organised by the Indonesian Food and Beverage Executive Association in collaboration with Pamerindo Indonesia.

More than just a taste test, this challenge invites participants to present not only their best canned cocktail creations, but also a compelling business model that demonstrates real market potential. It’s where flavour meets strategy, and where the best ideas rise to the top.

Finalists will present live during FHI 2025, showcasing their products and pitching to a panel of judges, investors, and key industry players. Winners will be announced on-site, giving attendees a front-row seat to innovation in action.